About
TeleForum Technology Group Coaching

Tell Me More About
Technology Sales Coaching

All of our technology sales group coaching services are delivered by telephone in a format we call a TeleForum. There are very good reasons why we do group coaching and why all of our technology group coaching is delivered over the phone in the TeleForum format. First off, you probably want to know what a TeleForum is.

What is a TeleForum?

Attending a TeleForum is like attending an interactive workshop except it is over the phone - you don't have to physically be there. To participate you simply dial a conference phone number from anywhere in the world - from your office, your home or wherever you are. You can choose to actively participate or just listen and learn. There is no dress code either!

We use the TeleForum model to deliver technology group coaching.

What is Technology Group Coaching?

The best way for you to understand what technology group coaching is, is to compare it with a typical sales training course. A typical sales training course is normally given over several consecutive days and a LOT of information and techniques is shared during this time.

With technology group coaching though, you and others only attend for a small period of time (typically 60 minutes) and during that small period of time you receive and discuss a small, yet powerful, chunk of information. A week or two later you then attend your next technology group coaching session and the process is repeated over several months.

So think of a typical sales training course as giving you a lot of information in a SHORT timeframe — it's like cramming for your school exams. Whereas, with technology group coaching, the timeframe for the delivery is extended. It may seem counterintuitive, but extending the timeframe for the delivery (and digestion) of the information is far more effective and delivers several significant benefits as you will see. Please read on.

The Benefits of Technology Group Coaching

The number one benefit of technology group coaching is that it works — it delivers results! Why is that?

Technology Group Coaching Has a Long Term Impact

Can you remember the last training course you went on? No doubt you heard a lot of good ideas and had the best of intentions to implement them. However about a week or two after the course, you found yourself being so busy again that implementing those ideas went on your "to-do" list and have remained there ever since. In fact can you even find this "to-do" list anymore? And maybe, you were so overwhelmed with all the good ideas you heard that you didn't even know where to start with implementing them. So all in all, the impact on you and the net result of the training was minimal.

The result was minimal as it is said that within approximately 48 hours of hearing something — unless it is reinforced — you will forget it. Hence it is only natural that if you go on a training course — no matter how good it is — you will have forgotten most of it within the week.

To not forget what you have heard, for it to have a long term impact on you, and for it to affect your behavior and results, you need to have consistent and frequent long term contact and reinforcement. This is precisely why technology group coaching works as it provides all of this.

Technology Group Coaching Provides Incremental Knowledge Which Sticks

With each technology group coaching session some principles are imparted and discussed. Before the next group session you will then have the opportunity to 'percolate' on the principles, to put them into practice and thus get feedback from the real world. At the next technology group coaching session you can share and receive feedback with the group so everyone benefits. At the next technology group coaching TeleForum you are then ready to go to the next level and the process is repeated with further increments of knowledge.

Because of the ability of technology group coaching to incrementally increase your knowledge and to give you the time and space to 'percolate' and put it into practice, your knowledge sticks and is then yours for a lifetime.

Compare this with face-to-face training where there is a bombardment of knowledge with no time to percolate, put into practice and get feedback. Instead there is just overwhelm and understandably very little sticks.

Technology Group Coaching Gives You Leverage to Accelerate Results

When a group of technology people are brought together to discuss and focus on a specific technology topic, the individuals learn not only from the coach but from the combined knowledge, wisdom and experience of the technology group. Having access to this combined knowledge, wisdom and technology experience gives you incredible learning leverage which will thus help accelerate your results.

Technology Group Coaching Helps You Focus. Results follow Focus.

By committing to technology group coaching on selling, you are committing to focused time: time focused on improving your selling skills. What you focus on expands, so as you continue to focus on acquiring and improving your technology sales skills and abilities, your sales results will naturally improve as a result.

Technology Group Coaching Gives you Support and Accountability

Even though you can read sales books and listen to sales training audios yourself, it is often still hard to put what you have read or heard into practice as there are 'missing elements' which you need. These 'missing elements are support and accountability. Technology group coaching provides both these 'missing elements.'

Technology Group Coaching Can Be Given Over The Telephone

Technology Group coaching lends itself to being given over the phone and this is where there are HUGE cost savings for you and your technology company. See below the cost comparison between a Face-to-Face Training Course and TeleForum Technology Group Coaching.

Cost Comparison: Face-to-Face Training versus TeleForum Technology Group Coaching

	Face-to-Face Training Course	Teleforum Technology Group Coaching
Travel costs
Accommodation costs
Meal costs
Time cost	Days of course + travel time	One hour periods
Cost to the business as you are away (opportunity cost)		Insignificant for only 60 minute periods
Room and equipment hire(if the course is for your team)
Telephone costs		60 minute calls

If you add up all these costs of face-to-face training, they can be significant. And not only are the costs significant but, as we have discussed above, face-to-face training is probably going to have very little impact on your results. So you can see that all in all, face-to-face training does not provide a very good return on your investment.

The Benefits of TeleForum Technology Group Coaching

We've covered a lot above explaining the benefits of technology group coaching and comparing the costs of TeleForum technology group coaching against face-to-face training. So now let's summarize the benefits of Teleforum technology group coaching.

Benefit #1:	TeleForum technology group coaching delivers the results. (See The Benefits of Technology Group Coaching)
Benefit #2:	TeleForum group coaching can be delivered at a fraction of the cost of face-to-face training (see Cost Comparison: Face-to-Face Training versus TeleForum Technology Group Coaching)
Also because TeleForum technology group coaching can be delivered at a fraction of the cost of face-to face training, you can now affordably have all those who are indirectly involved with selling in your technology company also attend our TeleForum technology group coaching. With face-to-face training this would have been cost and time prohibitive. TeleForum technology group Coaching now opens up this possibility. Hence there is a Benefit #3
Benefit #3:	The relatively low cost structure of Teleforum technology group coaching opens up the possibility of all those indirectly involved with selling in your technology company attending.

Who is Teleforum Technology Group Coaching For?

TeleForum technology group coaching is for you if you are a dynamic leader or part of a successful technology company and are involved in any part or aspect of the technology sales process. In addition it is for you if you have no technology sales experience, some technology sales experience or lots of technology sales experience. Each TeleForum will give you insights at whatever sales level you are at.

"I recommend Tessa to any business that's not a competitor of ours"

In the past month we have closed two major new projects with new clients. Both of these situations have been directly influenced by what we've learned from Tessa. One of these sales was to a client that we'd been unsuccessful selling to in the past and we put in less effort than in the previous attempt at winning business from this client.

Robert Silver
Technical Director
www.attainit.com.au

Which is Best for You: Private One-On-One Coaching or TeleForum Group Coaching?

Tell Me More About
Technology Sales Coaching

The majority of our coaching is delivered by TeleForum Group Coaching but we also do take on a few private one-on-one clients. The following will help you decide which option is more suitable for you.

TeleForum technology group coaching is for you if you have a team and you want:

your team to 'met' regularly and learn and bond together (even if they are geographically dispersed)
consistency of your technology sales approach
consistency of your technology sales message
your team to leverage the skills and knowledge of each other
to set your own agenda for the topics covered in the coaching calls so your "hottest" areas/issues can be addressed first
you want to grow your technology sales revenue with less effort!

Private One-On-One Technology Coaching is for you if:

You want one-on-one focused attention
You want to move at a pace that is comfortable for you and your technology organization
You have topics/opportunities and/or challenges that you want covered which are unique and specific to your technology organization
You want to address issues that are confidential and will give you a competitive edge
You want to take the concepts/ideas shared in our technology group coaching calls...and implement them faster.

If you would like to learn more about TeleForum technology group coaching or private one-on-one technology coaching, please complete the form on the right.

FREE TeleForum Technology Group Coaching Schedule

Each month, we hold a FREE 60-minute technology group coaching Teleforum. To view this month's topic, along with the current schedule for the next 12 months, click here.

Our article Three Key Strategies For Technology Companies For Handling Price Negotiations was published in the AeA TechLine Magazine and also in the WITI (Women in Technology International) Strategist newsletter.

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TeleForum Technology Group Coaching